2 options
Advertising programs for products with selected distribution, an analytical study of the place of general advertising, dealer cooperative advertising, and dealer helps in promotional programs / by James Dacon Scott ...
LIBRA HF5823 .S37
Available from offsite location
Lippincott Library HF5823 .S37
Mixed Availability
- Format:
- Book
- Author/Creator:
- Scott, James D. (James Dacon)
- Series:
- Harvard university. Graduate school of business administration. Division of research. Business research studies ; no. 26.
- Language:
- English
- Subjects (All):
- Advertising.
- Physical Description:
- v, 112 pages including tables. ; 28 x 22 cm.
- Place of Publication:
- Boston, Mass. : Harvard university, Graduate school of business administration, Bureau of business research, [1942]
- Notes:
- On cover: Publication of the Graduate school of business administration ... Harvard university, vol. XXIX, no. 3.
- "An abridgment of Dr. Scott's doctoral thesis, which is on file in the Baker library of the Harvard business school"--Foreword.
- OCLC:
- 8746695
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.