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Marketing models: quantitative applications. / Edited by Ralph L. Day [and] Leonard J. Parsons.
Lippincott Library HF5415 .D395
Mixed Availability
- Format:
- Book
- Author/Creator:
- Day, Ralph L., compiler.
- Parsons, Leonard J., author.
- Series:
- Intext series in marketing
- Intext series in marketing.
- Language:
- English
- Subjects (All):
- Marketing--Mathematical models.
- Marketing.
- Consumers--Mathematical models.
- Consumers.
- Physical Description:
- ix, 693 pages : illustrations ; 23 cm.
- Place of Publication:
- Scranton : Intext Educational Publishers, [1971]
- Notes:
- Includes bibliographies.
- ISBN:
- 0700223177
- OCLC:
- 121757
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