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Marketing: management and social change / Robert F. Hartley.
LIBRA HF5415 .H243
Available from offsite location
- Format:
- Book
- Author/Creator:
- Hartley, Robert F., 1927-
- Series:
- Intext series in marketing
- Intext series in marketing.
- Language:
- English
- Subjects (All):
- Marketing.
- Marketing--Management.
- Physical Description:
- xviii, 716 pages : illustrations ; 24 cm.
- Place of Publication:
- Scranton : Intext Educational Publishers, [1972]
- Notes:
- Edition for 1976 published under title: Marketing fundamentals for responsive management.
- Includes bibliographical references.
- ISBN:
- 070022386X
- OCLC:
- 309424
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