1 option
Industrial buying and creative marketing / Patrick J. Robinson and Charles W. Faris. With contributions by Yoram Wind.
LIBRA HD52.5 .R6
Available from offsite location
- Format:
- Book
- Author/Creator:
- Robinson, Patrick J.
- Faris, Charles W., author.
- Series:
- Marketing Science Institute. Series of books.
- Language:
- English
- Subjects (All):
- Industrial procurement.
- Marketing--Management.
- Marketing.
- Physical Description:
- xviii, 288 pages : illustrations ; 24 cm.
- Place of Publication:
- Boston : Allyn & Bacon, [1967]
- Notes:
- Bibliography: pages 221-280.
- OCLC:
- 229560
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.