Essentials of mass communication theory / Arthur Asa Berger.

Format:

Book

Author/Creator:

Berger, Arthur Asa, 1933-

Language:

English

Subjects (All):

Mass media--Philosophy.

Mass media.

Mass media--United States.

United States.

Genre:

Electronic books.

Physical Description:

1 online resource (225 pages) : illustrations

Place of Publication:

Thousand Oaks : Sage Publications, [1995]

System Details:

text file

Summary:

"Arthur Asa Berger provides a succinct, accurate, and enjoyable introduction to the mass communications field. Although the book covers the same topics as other introductory works. . . his writing and organization make the material seem like a light repast rather than an overbearing meal. . . . Essential for all undergraduate collections in mass communication theory and mass media studies."

--Choice

Arthur Asa Berger combines his broad knowledge of the field with his unique ability to translate difficult theories into comprehensible terms and accessible language. He uses illustrations related to popular genres to make these theories relevant to students'' lives. The concluding chapter provides questions for further work and discussion and is designed to help the student further contemplate the implications and applications of mass communication theory. An up-to-date bibliography and glossary provide a comprehensive resource on mass communication theory.

Notes:

Includes bibliographical references and indexes.

Description based on print version record.

Local Notes:

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

Other Format:

Print version: Berger, Arthur Asa. Essentials of mass communication theory.

ISBN:

9781452247519

OCLC:

869094723

Access Restriction:

Restricted for use by site license.