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Socialnomics : how social media transforms the way we live and do business / Erik Qualman.
- Format:
- Book
- Author/Creator:
- Qualman, Erik, 1972- author.
- Language:
- English
- Subjects (All):
- Social media--Economic aspects.
- Social media.
- Physical Description:
- 1 online resource (xviii, 316 pages) : illustrations
- Edition:
- Second edition.
- Place of Publication:
- Hoboken, N.J. : John Wiley and Sons, Incorporated, 2013.
- System Details:
- text file
- Summary:
- Socialnomics is the benchmark book on social media. In this second edition, author Erik Qualman presents new material based on meetings with seventy-five Fortune 1000 companies, fifty colleges and universities, and more than 100 small businesses and nonprofits since the first edition. You'll learn:
- The top ten easiest and most overlooked social media opportunities
- How to take your brand to the next level in terms of awareness, relationship building, sales, contributions, and beyond
- Case studies on how to increase sales and fundraising, cut marketing and production costs, and reach consumers directly
- Proper social media training methods for your entire organization
- What's next on the digital horizon for social
- While most of us understand that social media can transform your business and your relationships with customers, Qualman shows you how. Book jacket.
- Contents:
- Foreword
- Acknowledgments
- About this book
- Introduction
- Word of mouth goes world of mouth
- Social media = preventative behavior
- Social media = braggadocian behavior
- What we can learn from politics
- I care more about what my neighbor thinks than what google thinks
- Death of social schizophrenia
- Winners and losers in a 140-character world
- Next steps for companies and the "glass house generation"
- Social media rolodex and resources
- Social ROI
- Social success secrets (give them to me now!)
- Blogging : what works
- 100+ social media tools
- Making viral videos
- Social media for B2B
- Case studies
- Faqs
- Teacher and company resources and exercises
- About the author.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
- OCLC:
- 828688514
- Access Restriction:
- Restricted for use by site license.
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