Power stories : the 8 stories you must tell to build an epic business / Valerie Khoo.

Format:

Book

Author/Creator:

Khoo, Valerie, author.

Contributor:

ebrary, Inc.

Language:

English

Subjects (All):

Storytelling.

Self-actualization (Psychology).

Achievement motivation.

Success in business.

Physical Description:

1 online resource (xiv, 167 pages) : illustrations, portrait

Place of Publication:

Milton, Qld. : John Wiley and Sons, Australia, Limited, 2013.

System Details:

text file

Summary:

What stories do you need to tell to boost your business, build your profile and turn your customers into raving fans? Find out in Power Stories. When you tell the right stories, you can transform a brand into an icon, turn your customers into tireless advocates, and give your business-or yourself-an unbeatable advantage. With this book you'll learn to: tell the 8 essential stories guaranteed to engage, influence and inspire your customers, colleagues and clients, recognise the amazing stories waiting to be uncovered to boost your business and build your profile, master the powerful art of storytelling to connect with people authentically, make the sale and seal the deal, broadcast your stories using both traditional platforms and the most powerful social media tools, use compelling facts and figures to give your stories impact. Written for entrepreneurs, intrapreneurs, game-changers or anyone who wants to build an epic business, Power Stories is your essential guide to harnessing the awesome power of a well-told story. You'll also find more resources and templates to create your own power stories at www.powerstoriesbook.com. Book jacket.

Contents:

1 It's all about connection 1

2 The entrepreneur's journey 15

3 Your passion story 27

4 Your business story 43

5 Your customer story 65

6 Your pitch story 81

7 Your product story 91

8 Your leader's story 105

9 Your media story 117

10 From storytelling to story sharing 135

11 What's your story? 153.

Notes:

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.

OCLC:

808342458

Access Restriction:

Restricted for use by site license.