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Customer in the boardroom? : crafting customer-based business strategy / Rama Bijapurkar.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Bijapurkar, Rama, author.
- Language:
- English
- Subjects (All):
- Customer relations--Management.
- Customer relations.
- Strategic planning.
- Physical Description:
- 1 online resource (xxii, 232 pages) : illustrations
- Place of Publication:
- Los Angeles : Sage, 2012.
- System Details:
- text file
- Contents:
- Introduction
- Thinking about business strategy and where "customer" fits into it
- The customer based business strategy framework
- The where to compete decision (or deciding strategic market priorities)
- The how to compete decision
- Designing the value package and value delivery system
- The science and art of strategic business-market segmentation
- Consumer insight for shaping business strategy
- Foundation or baseline analyses for strategy development
- Putting customer based business strategy into practice in organizations.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
- OCLC:
- 794902507
- Access Restriction:
- Restricted for use by site license.
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