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Television and the second screen : interactive TV in the age of social participation / James Blake.

Lippincott Library HE8700.95 .B57 2017
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Format:
Book
Author/Creator:
Blake, James, 1973- author.
Language:
English
Subjects (All):
Interactive television--Great Britain.
Interactive television.
Interactive television--Europe.
Television--Social aspects--Great Britain.
Television.
Television--Social aspects--Europe.
Television--Social aspects.
Europe.
Great Britain.
Physical Description:
194 pages : illustrations ; 24 cm
Place of Publication:
Abingdon, Oxon ; New York, N.Y : Routledge, 2017.
Contents:
The evolution of interactive TV
Recasting the active audience
Entertaining the interactive user: play-along, voting and gossip
Participating in the news agenda
Factual television: reinventing the digital public space
Second screen as multi-platform transmedia storytelling
Monetising second screen gameplay
Advertising: "disruption is at a maximum!"
The future for social participation in TV.
Notes:
Includes bibliographical references and index.
ISBN:
9781138914322
1138914320
9781138914339
1138914339
OCLC:
951172597

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