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ATA advertising production handbook / by Leonard F. Bahr ; edited by a committee appointed by the Advertising Typographers Association of America, Inc.
Kislak Center for Special Collections - Tehon Collection Art and Design HF5825 .B265
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- Format:
- Book
- Author/Creator:
- Bahr, Leonard F.
- Language:
- English
- Subjects (All):
- Advertising layout and typography--Handbooks, manuals, etc.
- Advertising layout and typography.
- Genre:
- Handbooks and manuals.
- Penn Provenance:
- Tehon, Atha (former owner) (Tehon Collection copy)
- Chartrand, M. Gerald (autograph) (Tehon Collection copy)
- Tehon, Susan (donor.
- Physical Description:
- 133 pages, 3 unnumbered pages : illustrations (partly color) ; 29 cm
- Edition:
- [Third edition revv. & enlarged].
- Other Title:
- ATA handbook
- Advertising Typographers Association advertising production handbook
- Place of Publication:
- [New York] : Advertising Typographers Association of America, [©1963]
- Notes:
- "Third Edition. Revised and Enlarged. Copyright 1963."
- Previous editions by Don Herold.
- "The purpose of this book is to explain the fundamentals of advertising production with particular emphasis on the mechanics of typography and the many services offered by the advertising typographer."--Why this book.
- "This third edition of the ATA Production Handbook was designed by Freeman Craw, with most of the new photographs by John Winchester. Typographic specifications are as follows: the body copy is 11-point Baskerville, 3-point leaded; the display type is 24-point Baskerville."--P. 133.
- Includes bibliographical references (pages 126-127) and index.
- Local Notes:
- Tehon Collection copy presented to the Penn Libraries in 2014 by Susan Tehon.
- Tehon Collection copy inscribed "To Lynn. May thanks for your hlep and patience. Best wishes. Gerry".
- Tehon Collection copy has business card of M. Gerald Chartrand of Associated Typographers, Inc. pasted on p. [1].
- Other Format:
- Online version: Bahr, Leonard F. ATA advertising production handbook.
- OCLC:
- 1917584
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