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Creating social change. / [Edited by] Gerald Zaltman, Philip Kotler [and] Ira Kaufman.
LIBRA HM101 .Z28
Available from offsite location
- Format:
- Book
- Author/Creator:
- Zaltman, Gerald.
- Series:
- Holt, Rinehart, and Winston marketing series.
- Language:
- English
- Subjects (All):
- Social change.
- United States--Social conditions--1945-.
- United States.
- Social conditions.
- Physical Description:
- xviii, 676 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Holt, Rinehart, and Winston, [1972]
- Notes:
- Includes bibliographical references.
- ISBN:
- 0030802628
- OCLC:
- 354627
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