Globalization, gender politics, and the media : from the West to Latin America / Carolina Matos.

Format:

Book

Author/Creator:

Matos, Carolina, 1973- author.

Language:

English

Subjects (All):

Feminism--Latin America.

Feminism.

Sex role and globalization.

Feminism and mass media.

Latin America.

Feminism and mass media--Latin America.

Sex role and globalization--Latin America.

Physical Description:

xiii, 239 pages ; 24 cm

Place of Publication:

Lanham : Lexington Books, [2017]

Summary:

From advertising to television and film, feminist media scholars have examined the changing nature of media representations form the 1990s onwards in a context where postfeminist media texts ambiguously equated female empowerment with choice the struggle for women's rights was largely seen as something of the past. In the last decades, Latin America has been through many changes. Inequality levels have been reduced and political trends have resulted in the election of female politicians throughout the continent, corresponding with a revival of gender politics and feminist movements. At the same time, however, countries like Brazil are still home to gender discrimination and inequality, with high levels of domestic violence towards women, low levels of political representation, a culture of machismo, and the enduring predominance of stereotypical gender representations in the media. Globalization, Gender Politics, and the Media looks at the correlation between gender inequality in society with media representations, situating the case of Brazil and Latin America within the global quest for gender justice. It emphasizes the need to equate material and economic concerns with the examination of the reproduction of values and beliefs on gender through cultural and media outlets. Questions that are asked include, how can the media better contribute to assist in gender development and nation-building? How can online platforms make a difference? What can be done within the mainstream media to advance women's rights? What is understood by the myth of the "Brazilian woman," and how does this connect to other notions of what the "Third World woman" is? Using a triangulation methodology, this book includes a small selection of interviews with experts from international organizations, politicians in Brazil, and bloggers, as well as a sample of media analysis of ads, commercials, posters, campaign material, and feminist blogs to examine the challenges that gender equality faces in this country and the ways in which the media can make a difference. Book jacket.

Contents:

Part I 29

1 Globalization, Gender, and Development: Setting a Framework for Debate 31

Introduction 31

Critical Perspectives on Development: Assessing the WID and GAD Approaches 32

Globalization, Structural Adjustment Programs, and the "Feminization of Poverty" 41

Gender, Media, and Development: Setting a Debate 46

Notes 52

Part II 53

2 Postmodernism, Equality, and Feminism: Current Contemporary Issues 55

What is Feminism? Gender Equality and Why It Matters 55

Postmodernism and Post-Feminism: Contemporary Gender Representations 67

Notes 76

3 Gender and the Media: International Representations and Stereotyping 79

Representations of the "Third World Woman" in the West and Issues of Stereotyping 79

Post Colonialism and "The Third World Women" in International Media Representations 86

Notes 96

Part III 97

4 "Women in the Third World": Contextualizing the Brazilian Women in an Age of Globalization 99

Feminists Movements and Struggles in Latin America and Brazil: From the Past to the Present 99

The Myth of the "Brazilian Women": Versions of Femininity, the Body, and Beauty 109

Notes 117

5 The Media, Advertising, and Images of Femininity: A Case Study of Images and Representations in Brazilian Commercials and Magazines 121

Gender Representations and the Brazilian Media: An Assessment 121

Advertising and Sexism: From Female Magazines to Beer Commercials and International Women's Day 128

Notes 144

Part IV 147

6 Feminism, Politics, and Democracy 149

Introduction 149

Gender, Political Philosophy and Democracy 151

Feminism, Politics, and the State 153

Notes 163

7 Gender Politics, Equality, and New Technologies for Development 165

ICTS for Development: Cyberfeminism, Blogging, and the Internet 165

Female Political Representation and Gender Politics in Brazil 172

Online Media Activism and New Feminist Websites: From Think Olga to Blogueiras Feministas 178

Notes 191

Part V 193

8 Gender, Development, and Democracy: Future Challenges for an International, Policy-Driven Agenda and Global Framework 195

Gender Inequality and the Media: Future Challenges and Suggestions for Reform 195

Constructing Avenues for Democratic Change: The Future for Gender Equality in Latin America and Brazil-Concluding Remarks 201

Notes 209.

Notes:

Includes bibliographical references and index.

Other Format:

Online version: Matos, Carolina, 1973- author. Globalization, gender politics, and the media

ISBN:

9781498512442

1498512445

OCLC:

957134479