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Social semiotics for a complex world : analysing language and social meaning / Bob Hodge.
Van Pelt Library P99.4.S62 H64 2017
Available
- Format:
- Book
- Author/Creator:
- Hodge, Bob (Robert Ian Vere), author.
- Language:
- English
- Subjects (All):
- Semiotics--Social aspects.
- Semiotics.
- Social interaction.
- Semantics.
- Physical Description:
- xvii, 258 pages : illustrations ; 24 cm
- Place of Publication:
- Cambridge, UK ; Malden, MA : Polity Press, 2017.
- Summary:
- Social semiotics reveals language's meaning - its structures, processes, conditions and effects - in all social contexts, across all media and modes of discourse. This important new book shows how social semiotics can enhance linguistics with a sociological imagination. Social Semiotics for a Complex World develops ideas, frameworks and strategies for better understanding key problems and issues involving language and social action in today's world driven by globalization and new media. Incorporating insights from various schools of linguistics as well as from sociology, anthropology philosophy, psychology and literary studies, it employs a multimodal perspective to follow meaning across all modes of language and media and a multiscalar approach that ranges between databases and one-word slogans, the local and the global. Social semiotics analyses twists and turns of meanings big and small in complex contexts. This book uses semiotic principles to build a powerful, flexible analytic toolkit which will be invaluable for students across the humanities and social sciences. Book jacket.
- Contents:
- Part 1: Principles and practices
- Key concepts
- Some notes on method
- Part 2: From linguistics to semiotics
- Words
- Grammar
- Reading and meaning
- Part 3: Meaning and society
- The semiotics of reality
- Ideology and social meaning
- Multiscalar analysis
- Conclusions.
- Notes:
- Includes bibliographical references (pages 235-245) and index.
- Other Format:
- Online version: Hodge, Bob (Robert Ian Vere) author. Social semiotics for a complex world.
- ISBN:
- 9780745696201
- 0745696201
- 9780745696218
- 074569621X
- OCLC:
- 961928850
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