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Basis for marketing decision through controlled motivation research.
LIBRA 385.015 C4
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cheskin, Louis, 1907-1981.
- Language:
- English
- Subjects (All):
- Motivation research (Marketing).
- Physical Description:
- 282 pages : illustrations ; 22 cm
- Place of Publication:
- New York : Liveright Pub. Corp., [1961]
- OCLC:
- 542288
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