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Marketing research, intelligence and management / Jerry E. Drake [and] Frank I. Millar. With chapters on behavioral science by A. Q. Sartain.
LIBRA HF5415.2 .D73
Available from offsite location
- Format:
- Book
- Author/Creator:
- Drake, Jerry E., 1907-
- Millar, Frank I., author.
- Series:
- International's series in marketing.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- xvi, 631 pages : illustrations ; 24 cm.
- Place of Publication:
- Scranton : International Textbook Co., [1969]
- Notes:
- Bibliographical footnotes.
- ISBN:
- 0700222278
- OCLC:
- 23237
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