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Marksim, a marketing decision simulation / by Paul S. Greenlaw and Fred W. Kniffin.
LIBRA 385.015 G84
Available from offsite location
- Format:
- Book
- Author/Creator:
- Greenlaw, Paul S., 1930-2005.
- Kniffin, Fred W., author.
- Series:
- International's series in marketing.
- Language:
- English
- Subjects (All):
- Marketing research.
- Simulation methods.
- Management games.
- Physical Description:
- x, 195 pages : illustrations ; 28 cm.
- Place of Publication:
- Scranton : International Textbook Co., [1964]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 556447
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