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Promotional decision making: practice and theory, a study in marketing management / Patrick J. Robinson [and] David J. Luck.
LIBRA 385 R565
Available from offsite location
- Format:
- Book
- Author/Creator:
- Robinson, Patrick J.
- Series:
- McGraw-Hill Marketing Science Institute series
- McGraw-Hill Marketing Science Institute series.
- Language:
- English
- Subjects (All):
- Marketing surveys.
- Marketing research.
- Physical Description:
- xxvi, 254 pages : illustrations ; 25 cm.
- Place of Publication:
- New York : McGraw-Hill, [1964]
- Notes:
- Bibliography: pages 235-244.
- OCLC:
- 251117
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