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Marketing research, information systems and decision making / Kenneth P. Uhl [and] Bertram Schoner.
LIBRA HF5415.2 .U38
Available from offsite location
LIBRA HF5415.2 .U38
Available from offsite location
- Format:
- Book
- Author/Creator:
- Uhl, Kenneth P.
- Schoner, Bertram, author.
- Series:
- Wiley marketing series
- Wiley marketing series.
- Language:
- English
- Subjects (All):
- Marketing research.
- Physical Description:
- xv, 538 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Wiley, [1968, c1969].
- Notes:
- Includes bibliographies.
- ISBN:
- 0471895504
- OCLC:
- 435234
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