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Motivation research in advertising and marketing.
LIBRA HF5822 .S6
Available from offsite location
- Format:
- Book
- Author/Creator:
- Smith, George Horsley.
- Language:
- English
- Subjects (All):
- Motivation (Psychology).
- Advertising--Psychological aspects.
- Advertising.
- Physical Description:
- 242 pages : illustrations ; 24 cm
- Edition:
- First edition.
- Place of Publication:
- New York : McGraw-Hill, 1954.
- OCLC:
- 245174
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