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Consumer behavior; conceptual foundations.
LIBRA HF5415.3 .K47
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kerby, Joe Kent, 1933-
- Series:
- Dun-Donnelley Publishing Corporation's series in marketing.
- Language:
- English
- Subjects (All):
- Consumers.
- Motivation research (Marketing).
- Attitude (Psychology).
- Physical Description:
- viii, 631 pages : illustrations ; 24 cm.
- Place of Publication:
- New York : Dun-Donnelley Pub. Corp., [1975]
- Notes:
- Bibliography: pages 619-620.
- ISBN:
- 0912212004
- OCLC:
- 1054230
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