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Models, measurement, and marketing / Peter Langhoff [and others] Peter Langhoff, editor.
LIBRA 385.015 M341
Available from offsite location
- Format:
- Book
- Author/Creator:
- Market Research Council.
- Language:
- English
- Subjects (All):
- Marketing research.
- Marketing--Mathematical models.
- Marketing.
- Physical Description:
- 216 pages : illustrations ; 24 cm
- Place of Publication:
- Englewood Cliffs, N. J. : Prentice-Hall, [1965]
- Notes:
- "A special project of the Market Research Council".
- "Papers presented at the monthly ... meetings of the [Marketing Research] Council ... 1961-62".
- Bibliography: pages 212-216.
- OCLC:
- 18177177
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