A history of advertising from the earliest times : illustrated by anecdotes, curious specimens and biographical notes / by Henry Sampson.

Format:

Book

Author/Creator:

Sampson, Henry, 1841-1891, author.

Contributor:

Concanen, Alfred, illustrator.

British Imprints Collection (Athenaeum of Philadelphia)

Language:

English

Subjects (All):

Advertising--History.

Advertising.

History.

Genre:

History.

Publishers' advertisements -- England -- London -- 19th century.

Pictorial cloth bindings (Binding) -- 1875.

Penn Provenance:

Sampson, Henry, 1841-1891 (autograph) (RBC copy)

Physical Description:

x, 616, 32 pages, 12 unnumbered leaves of plates (some folded), 6 unnumbered pages of plates (some folded) : illustrations (1 color), facsimile ; 19 cm

Place of Publication:

London : Chatto and Windus, 1875.

Contents:

Introductory

newspapers and newspaper advertising

Introductory

street and general advertising

Ancient forms of advertising

Mediaeval and other varieties of advertising

Newspaper advertising foreshadowed

its earliest use

Houghton's lessons

Development of advertising

Conclusion of seventeenth century

Early part of eighteenth century

Middle of eighteenth century

The education completed

Curious and eccentric advertisements

Swindles and hoaxes

The great bottle-trick swindle

Quacks and impostors

Graham and his celestial bed

Lotteries and lottery insurance

Matrimonial advertisements and agencies

Handbills, inscriptions, etc.

American and colonial advertisements

Adversaria.

Notes:

Cover vignette; stamped in gold.

Publishers' advertisement: 32 p. (at end).

Publishers' advertisement: 7-34 p. (at end)

Folded illustration by Alfred Concanen as frontispiece.

Local Notes:

RBC copy purchased for the Penn Libraries in 2016 from Richard Smith (Antiquarian Books, Maps & Prints).

RBC copy has ms. inscription ("Stephen [...]utti. With kind regards, from Henry Sampson") at head of title leaf.

RBC copy: p. 467-470 unopened at head edge.

RBC copy: frontispiece (folded plate) detached.

Athenaeum copy: Bound in red cloth, stamped in gilt. Front cover illustration of a town crier holding a scroll.

Athenaeum copy: Gift: Curwen-McKeen.

Other Format:

Online version: Sampson, Henry, 1841-1891. History of advertising from the earliest times.

OCLC:

3211748