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Comparative analysis for international marketing. / Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini.
LIBRA HF1009.5 .T4
Available from offsite location
- Format:
- Book
- Author/Creator:
- Terpstra, Vern.
- Yoshino, M. Y. (Michael Y.), author.
- El-Sherbini, A. A., author.
- Series:
- Marketing Science Institute. Series of books.
- Language:
- English
- Subjects (All):
- Export marketing.
- International business enterprises.
- Physical Description:
- xviii, 198 pages ; 24 cm.
- Place of Publication:
- Boston : Allyn and Bacon, [1967]
- Notes:
- Bibliography: pages 176-182.
- OCLC:
- 248616
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