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Attitude research reaches new heights. / Charles W. King and Douglas J. Tigert, editors.
LIBRA HF5415.3 .A383
Available from offsite location
- Format:
- Book
- Author/Creator:
- American Marketing Association. Committee on Attitude Research.
- Series:
- AMA bibliography series ; no. 14.
- Marketing research techniques ; no. 14.
- Language:
- English
- Subjects (All):
- Attitude (Psychology)--Testing--Congresses.
- Attitude (Psychology).
- Attitude (Psychology)--Testing.
- Motivation research (Marketing).
- Consumers--Congresses.
- Consumers.
- Marketing research--Congresses.
- Marketing research.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- vii, 339 pages : illustrations ; 23 cm.
- Place of Publication:
- [Chicago] : [American Marketing Association], [1971?]
- Notes:
- Papers presented at the third annual conference of the Attitude Research Committee of the American Marketing Association held in Mexico City during March 1970.
- Includes bibliographies.
- OCLC:
- 196793
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