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Black ops advertising : native ads, content marketing, and the covert world of the digital sell / Mara Einstein.
Lippincott Library HF5811 .E36 2016
Available
- Format:
- Book
- Author/Creator:
- Einstein, Mara, author.
- Language:
- English
- Subjects (All):
- Advertising--History.
- Advertising.
- History.
- Internet advertising--History.
- Internet advertising.
- Subliminal advertising--History.
- Subliminal advertising.
- Viral marketing--History.
- Viral marketing.
- Genre:
- History.
- Physical Description:
- 244 pages ; 19 cm
- Place of Publication:
- New York : OR Books, [2016]
- Summary:
- Examines the rise of native advertising and content marketing, which disguise advertising as news or editorial content.
- Contents:
- Introduction: why ads don't look like ads
- From mass to millennials
- What we share & why we share
- Native advertising: publishers as marketers
- Content marketing: marketers as publishers
- The digital sell: big data, programmatic buying, and living by the numbers
- The (dis)empowered consumer
- Advertising ourselves to death.
- Notes:
- Includes bibliographical references.
- ISBN:
- 194486900X
- 9781944869007
- OCLC:
- 943593990
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