Explorations in critical studies of advertising / edited by James F. Hamilton, Robert Bodle, and Ezequiel Korin.

Format:

Book

Contributor:

Hamilton, James Frederick, 1959- editor.

Bodle, Robert, editor.

Korin, Ezequiel, editor.

Series:

Routledge research in cultural and media studies ; 97.

Routledge research in cultural and media studies ; 97

Language:

English

Subjects (All):

Advertising.

Critical theory.

Physical Description:

ix, 283 pages ; 24 cm.

Place of Publication:

New York, NY : Routledge, 2017.

Contents:

Critical political economy

Marketers' influence on media : renewing the radical tradition for the digital age / Jonathan Hardy

App advertising : the rise of the player commodity / David Nieborg

Recovering audience labor from audience commodity theory : capitalizing on the work of signification / Brice Nixon

Contradiction and crisis : the political economy of promotional authenticity / James H. Wittebols

Toward a critical ecological theory of advertising / David Park

Ideology critique

On the futility of advertising critique : searching for alternatives / Olga Fedorenko

Art for fun and profit: the political aesthetics of advertising / Nicholas Holm

Control and the rhetoric of interactivity in contemporary advertising theory and practice / Chris Miles

Captains of habit formation : marketers' emerging models of mind / Anthony Nadler and Lee McGuigan

A critical theory of advertising as surveillance : algorithms, big data, and power / Robert Bodle

Critical textual analysis

Signification advertising and its evolution / Felip Vidal Auladell

Advertising and photography in a culture of photo sharing / Iben Bredahl Jessen

Towards a critical advertising pedagogy : defying children's reasoning on advertising / Silke Lissens and Joke Bauwens

Critical discursive/rhetorical analysis

Mimicry as analytical category in critical advertising research / Nils S. Borchers

Class and advertising / Matthew P. McAllister and Anna Aupperle

Advertising ethics : the bounds of deceptiveness or the endless virtues of rhetorical strategies / Paulo Barroso

Emotion, mood, affect

The mood of information in an age of empathic media / Andrew McStay

Affect theory and advertising / Emily West

A critique of the advertising consumer as "target" : addressing advertising's reflective audience / Tony Wilson, Choy Tuck Yun, Sia Bee Chuan, Tan Teck Hong and Michael Tiong Hock B

Index.

Notes:

Includes bibliographical references and index.

ISBN:

9781138649521

113864952X

OCLC:

967258260