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Biography of an idea, memoirs of public relations counsel / Edward L. Bernays.
LIBRA 659.111 B458
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LIBRA Special HM263 .B394
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- Format:
- Book
- Author/Creator:
- Bernays, Edward L., 1891-1995.
- Language:
- English
- Subjects (All):
- Bernays, Edward L., 1891-1995.
- Bernays, Edward L.
- Genre:
- Autobiographies.
- Penn Provenance:
- Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)
- Physical Description:
- 14 unnumbered pages, 849 pages, 1 unnumbered page, 16 unnumbered pages of plates : illustrations, portraits ; 23 cm
- Place of Publication:
- New York : Simon and Schuster, [1965]
- Contents:
- Part I. Beginnings [1891-1916]
- Part II. Adjustment [1917-1922]
- Part III. Fulfillment [1923-1929]
- Part IV. Depression, New Deal and Challenges to Democracy [1930-1941]
- Part V. World War II and the Postwar World [1952 to the present].
- Notes:
- "The idea is Public Relations. The author is the pioneer who did more than anyone else to establish its principles, practices and ethics."--Dustjacket.
- Includes index.
- Bibliographical footnotes.
- Local Notes:
- Gotham Book Mart Collection copy has dustjacket retained.
- Gotham Book Mart Collection copy is "First Printing".
- OCLC:
- 255472
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