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Competing for students, money, and reputation : marketing the academy in the 21st century / by Larry D. Lauer.
- Format:
- Book
- Author/Creator:
- Lauer, Larry D.
- Language:
- English
- Subjects (All):
- Education, Higher--Marketing.
- Education, Higher.
- Universities and colleges--Marketing.
- Universities and colleges.
- Physical Description:
- x, 224 pages ; 20 cm
- Other Title:
- Marketing the academy in the 21st century
- Place of Publication:
- Washington, D.C. : Council for Advancement and Support of Education, 2002.
- Notes:
- "Texas Christian University."
- Includes bibliographical references (pages 212-214) and index.
- ISBN:
- 089964371X
- 9780899643717
- OCLC:
- 51989669
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