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The marketing paradigm : a guide for general managers / Paul R. Messinger.
LIBRA HF5415.13 .M47 1995
Available from offsite location
- Format:
- Book
- Author/Creator:
- Messinger, Paul R.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Sales promotion.
- Marketing research.
- Marketing--Management--Case studies.
- Genre:
- Case studies.
- Physical Description:
- xi, 237 pages : illustrations ; 23 cm
- Edition:
- First edition.
- Place of Publication:
- Cincinnati : South-Western College Pub., [1995]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0538844949
- 9780538844949
- OCLC:
- 31411959
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