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Segmentation in social marketing : process, methods and application / Timo Dietrich, Sharyn Rundle-Thiele, Krzysztof Kubacki, editors.
Lippincott Library HF5414 .S44 2017
Available
- Format:
- Book
- Language:
- English
- Subjects (All):
- Social marketing.
- Behavior modification.
- Physical Description:
- vi, 214 pages : illustrations ; 25 cm
- Place of Publication:
- Singapore : Springer, [2017].
- Notes:
- Includes bibliographical references.
- ISBN:
- 9789811018336
- 9811018332
- OCLC:
- 969657731
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