The Routledge handbook of strategic communication / edited by Derina Holtzhausen, Ansgar Zerfass.

Format:

Book

Contributor:

Holtzhausen, Derina Rhoda.

Zerfass, Ansgar, 1965-

Series:

Routledge handbooks

Language:

English

Subjects (All):

Communication in organizations.

Communication in management.

Business communication.

Physical Description:

xxiv, 596 pages ; 26 cm.

Place of Publication:

Abingdon, Oxon ; New York, NY : Routledge, 2015.

Summary:

"The Routledge Handbook of Strategic Communication provides the first comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge. Focusing on the metatheoretical, philosophical, and applied aspects of strategic communication, the sections in the volume cover: Conceptual foundations-Institutional and organizational dimensions-Impact of organizational variables-Domains of practice-Outlooks for future studyAn international set of authors contributes to this volume, illustrating the broad arena in which this work is taking place. A timely volume surveying the current state of scholarship, this Handbook is essential reading for scholars in strategic communication at all levels of experience"-- Provided by publisher.

Contents:

Machine generated contents note: pt. I Conceptual Foundations of Strategic Communication

1. Strategic Communication: Opportunities and Challenges of the Research Area / Ansgar Zerfass

2.(Re- )Reading Clausewitz: The Strategy Discourse and its Implications for Strategic Communication / Hagen Scholzel

3. The Strategic Turn in Communication Science: On the History and Role of Strategy in Communication Science from Ancient Greece Until the Present Day / Simon Møberg Torp

4. Strategic Communication and the Public Sphere From a European Perspective / Howard Nothhaft

5. Dewey, the Public Sphere, and Strategic Communication / Charles C. Self

6. Strategic Communication in a Networked World: Integrating Network and Communication Theories in the Context of Government to Citizen Communication / Willem Pieterson

7. Contextual Distortion: Strategic Communication Versus the Networked Nature of Nearly Everything / Priscilla Murphy.

Contents note continued: 8. Social Theories for Strategic Communication / Piet Verhoeven

pt. II Institutional and Organizational Dimensions

9. Strategic Communication as Institutional Work / Josef Pallas

10. Cultural Influences on Strategic Communication / James L. Everett

11. Strategic Communication: The Role of Polyphony in Management Team Meetings / Christa Thomsen

12. Strategy as Communicational Practice in Organizations / Sergio Bulgacov

13. Good Governance and Strategic Communication: A Communication Capital Approach / Stephanie Dixon

14. Adopting an Entrepreneurial Perspective in the Study of Strategic Communication / Stefania Romenti

15. The Role of Communication Executives in Strategy and Strategizing / Winni Johansen

16.Organizational Goals and Communication Objectives in Strategic Communication / Kirk Hallahan

pt. III Implementing Strategic Communication

17.A Theoretical Framework for Strategic Communication Messaging / Kelly Page Werder.

Contents note continued: 18. Framing as a Strategic Persuasive Message Tactic / Kenneth E. Kim

19. Image Repair Theory in the Context of Strategic Communication / William L. Benoit

20. Images With Messages: A Semiotic Approach to Identifying and Decoding Strategic Visual Communication / Janis Teruggi Page

21. Relationship Cultivation Strategies in Strategic Communication / Eyun-Jung Ki

22. Strategic Communication in Participatory Culture: From One- and Two-Way Communication to Participatory Communication Through Social Media / Mats Heide

pt. IV Domains of Practice

23. Institutionalization in Public Relations: Another Step in Examining its Place in Strategic Communication / Alex Curry

24. Strategy in Advertising / Guido Zurstiege

25. The Strategic Context of Political Communication / Jesper Stromback

26.Communicating Strategically in Government / Kirsten Kozolanka.

Contents note continued: 27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development / Constanze Rossmann

28. Strategic Activism for Democratization and Social Change / Cheryll Ruth Soriano

29. Strategic Dimensions of Public Diplomacy / Alice Srugies

30. Strategic Communication Practice of International Nongovernmental Organizations / Alexander Fritsch

31. Terrorism as Strategic Communication / Liane Rothenberger

32. Strategic Intent and Crisis Communication: The Emergence of a Field / Sherry J. Holladay

33. Crisis Communication and Improvisation in a Digital Age / Mats Eriksson

34. Strategizing Risk Communication / Juliana Raupp

35. Strategic Communication During Change / Mikko Villi

36. Social Media and Strategic Communication: An Examination of Theory and Practice in Communication Research / Cynthia Nichols.

Contents note continued: 37. Global Strategic Communication: From the Lens of Coordination, Control, Standardization, and Localization / Sarabdeep Kochhar.

Notes:

Includes bibliographical references and index.

ISBN:

9780415530019

0415530016

9780415530002

0415530008

1136207112

9781136207112

OCLC:

800036162

Publisher Number:

40024588486

Online:

Cover image