Markstrat 3 : the strategic marketing simulation / Jean-Claude Larreche, Hubert Gatignon.

Format:

Book

Author/Creator:

Larréché, Jean-Claude.

Contributor:

Gatignon, Hubert.

Language:

English

Subjects (All):

Marketing--Computer simulation.

Marketing.

Management games.

Physical Description:

xiii, 210 pages : illustrations ; 28 cm + 2 computer disks (3 1/2 in.)

Edition:

Revised edition of: MARKSTRAT.

Place of Publication:

Cincinnati , Ohio : South-Western College Pub., 1998.

Summary:

This #1 marketing simulation is designed for teaching strategic marketing concepts. It incorporates theories of market and competitive behavior. Users are grouped into teams that are in direct competition in the simulated world. The teams will confront marketing problems, and develop and implement strategies over as many as 12 simulated years. MARKSTRAT3: The Marketing Strategy Simulation is the user's guide that accompanies the MARKSTRAT3 simulation software. Note: The MARKSTRAT3 software is not sold by ITP or South-Western College Publishing. Professors should contact STRAT*X (Boston: 617-494-8282, Paris: 330.1.64.45.87.53) for details concerning licensing of the software.

Notes:

Includes index.

ISBN:

0538880899

9780538880893

0538877448

9780538877442

053887743X

9780538877435

OCLC:

956997563