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Competitive marketing strategy / John A. Czepiel.
LIBRA HF5415.13 .C94 1992
Available from offsite location
- Format:
- Book
- Author/Creator:
- Czepiel, John A.
- Series:
- Prentice-Hall series in marketing
- The Prentice-Hall series in marketing
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Strategic planning.
- Competition.
- Technological innovations.
- Physical Description:
- xvii, 491 pages : illustrations ; 25 cm.
- Place of Publication:
- Englewood Cliffs, NJ : Prentice Hall, [1992]
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 0131430823
- 9780131430822
- OCLC:
- 24954029
- Publisher Number:
- ZBWT00419674
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