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Marketing and the brand manager.
Lippincott Library HF5415.15 .M4 1967
Mixed Availability
- Format:
- Book
- Author/Creator:
- Medcalf, Gordon.
- Series:
- Commonwealth and international library. The essentials of marketing series.
- Language:
- English
- Subjects (All):
- Product management.
- Physical Description:
- xv, 252 pages : illustrations ; 20 cm.
- Edition:
- [First edition].
- Place of Publication:
- Oxford ; New York : Pergamon Press, [1967]
- Notes:
- Bibliographical footnotes.
- OCLC:
- 224505
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