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Adoption of a marketing concept-fact or fiction? a case study in depth / by Robert F. Vizza, Thomas E. Chambers [and] Edward J. Cook.
Lippincott Library HF5415.13 .V526
Mixed Availability
- Format:
- Book
- Author/Creator:
- Vizza, Robert F.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- 128 pages
- Place of Publication:
- [New York] : [Sales Executives Club of New York], [1967]
- Notes:
- "Prepared under the direction of the Research Committee of the Sales Executives Club of New York".
- Bibliographical footnotes.
- OCLC:
- 80476627
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