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From silence to voice : what nurses know and must communicate to the public / Bernice Buresh, Suzanne Gordon.

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Format:
Book
Author/Creator:
Buresh, Bernice, 1941- author.
Gordon, Suzanne, 1945- author.
Contributor:
EBSCOhost.
Series:
Culture and politics of health care work
The culture and politics of health care work
Language:
English
Subjects (All):
Nursing.
Communication in nursing.
Mass media.
Public opinion.
Nursing--Social aspects.
Public Relations.
Mass Media.
Nurse-Patient Relations.
Medical Subjects:
Nursing.
Public Relations.
Mass Media.
Nurse-Patient Relations.
Physical Description:
1 online resource (294 pages) : illustrations, portraits.
Edition:
Third edition.
Place of Publication:
Ithaca : ILR Press, 2013.
System Details:
text file
Summary:
The comprehensively revised and updated third edition will help nurses construct messages using a range of traditional and new social media that accurately describe the true nature of their work.
Contents:
Ending the silence
The daisy dilemma
From virtue to the voice of agency
Presenting yourself as a nurse
Tell the world what you do
Creating anecdotes and arguments
How the news media work
Reaching out to the media
In your own voice : letters to the editor, op-eds, and blogs
Getting it right
Appearing on television and radio
Opportunities and challenges ahead.
Notes:
Includes bibliographical references and index.
Electronic reproduction. Ipswich, MA Available via World Wide Web.
Description based on print version record.
ISBN:
9780801467370
0801467373
Publisher Number:
99969496987
Access Restriction:
Restricted for use by site license.

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