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Marketing: contributions from the behavioral sciences.
LIBRA HF5415 .Z26
Available from offsite location
- Format:
- Book
- Author/Creator:
- Zaltman, Gerald.
- Language:
- English
- Subjects (All):
- Marketing.
- Physical Description:
- 163 pages
- Place of Publication:
- New York : Harcourt, Brace & World, [1965]
- Notes:
- Harbrace series in business and economics.
- Bibliographical footnotes.
- OCLC:
- 242528
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