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The teaching of advertising at the graduate level / Vergil Reed [and] John Crawford.
LIBRA HF5815.U5 R43
Available from offsite location
- Format:
- Book
- Author/Creator:
- Reed, Vergil D. (Vergil Daniel), 1897-1986.
- Language:
- English
- Subjects (All):
- Advertising--Study and teaching.
- Advertising.
- Physical Description:
- ix, 70 pages : tables. ; 21 cm
- Place of Publication:
- New York : Columbia Graduate School of Business, 1963.
- OCLC:
- 10956654
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