Consumer decision processes, marketing and advertising implications / Francesco M. Nicosia.

Format:

Book

Author/Creator:

Nicosia, Francesco M.

Contributor:

University of California, Berkeley. School of Business Administration.

University of California, Berkeley. Survey Research Center.

Series:

Prentice-Hall international series in management

Prentice-Hall international series in management.

Prentice-Hall behavioral sciences in business series.

Language:

English

Subjects (All):

Consumers.

Consumption (Economics).

Physical Description:

xviii, 284 pages : illustrations ; 24 cm.

Place of Publication:

Englewood Cliffs, N.J. : Prentice-Hall, [1966]

Notes:

"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley.".

Bibliography: pages 247-272.

OCLC:

934130