Foreign direct investment inflows into the South East European media market : towards a hybrid business model / Zvezdan Vukanović.

Format:

Book

Author/Creator:

Vukanović, Zvezdan, author.

Series:

Media business and innovation

Language:

English

Subjects (All):

Mass media--Economic aspects--Balkan Peninsula.

Mass media.

Investments, Foreign--Balkan Peninsula.

Investments, Foreign.

Mass media--Economic aspects.

Balkan Peninsula.

Physical Description:

xviii, 202 pages ; 25 cm.

Place of Publication:

Switzerland : Springer, [2016]

Summary:

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their media infrastructure within the increasingly globalized and expanding media market. By conducting sixteen comparative and exploratory case studies of the South East European media market, the author explores how specific microeconomic factors influence spillover effects, absorption capacities and investment incentives between local and foreign firms through FDI inflows. The book is directed towards researchers and students, as well as practitioners/professionals involved with media organizations.

Notes:

Includes bibliographical references.

ISBN:

3319305107

9783319305103

OCLC:

936532718