Rocket : eight lessons to secure infinite growth / Michael J. Silverstein, Dylan Bolden, Rune Jacobsen, Rohan Sajdeh ; the Boston Consulting Group.

Format:

Book

Author/Creator:

Silverstein, Michael J., author.

Bolden, Dylan, author.

Jacobsen, Rune, author.

Sajdeh, Rohan, author.

Boston Consulting Group, author.

Contributor:

Boston Consulting Group, author.

Language:

English

Subjects (All):

Success in business.

Strategic planning.

Business planning.

Customer relations.

Small business--Growth.

Small business.

Physical Description:

xxxiv, 284 pages ; 24 cm

Place of Publication:

New York : McGraw-Hill Education, [2016]

Summary:

Rocket tells the story of how sixteen remarkable business leaders created great brands. Leslie Wexner tells you how he turned a two-store chain into a $6.5 billion worldwide brand called Victoria Secret, and Howard Shultz shares how he took his passion for a little coffee shop in Seattle and grew it into a 22,000-store chain, just to name two. Every story is connected to a "how-to" lesson, and by the end, you'll have what you need to turn your best customers into apostles, cravers, and brand ambassadors. A must-have guide for everyone who wants to grow their business faster than a competitor, this authentic, vibrant, and engaging book brings you the latest practical techniques for knowing your customers' desires and behaviours in order to deliver intimately rewarding experiences every time they shop--including knowing what they need before they do.

Contents:

Introduction : cultivate the apostles to become a beloved, iconic brand

Chapter one : Don't ask your customers what they want (because they don't know until you show them)

Chapter two : Woo your biggest fans (because they're absolutely worth it)

Chapter three : Always welcome your customer's scorn (because you'll come back stronger)

Chapter four : Looks do count (because people really do judge a book by its cover)

Chapter five : Transform your employers into passionate disciples (because love is truly infectious)

Chapter six : Better ramp up your virtual relationships (because that's what your customers are doing)

Chapter seven : Take giant leaps (because you're not going to win with timid steps)

Chapter eight : find out what schismogenesis means (because it will save your relationships)

Epliogue : tools, techniques, challenges, and words of advice

Final words of advice : so what does it take to build a great brand?

Notes:

Includes bibliographical references (pages 252-269) and index.

ISBN:

9781259585425

1259585425

OCLC:

927132692