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The communication scarcity in agriculture / Jessica Eise and Whitney Hodde.
Veterinary: du Pont Library (New Bolton) S494.5.C6 E37 2017
Available
- Format:
- Book
- Author/Creator:
- Eise, Jessica, author.
- Hodde, Whitney, author.
- Language:
- English
- Subjects (All):
- Communication in agriculture.
- Physical Description:
- xxvii, 139 pages ; 21 cm
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2017.
- Contents:
- Pink slime: when a media frenzy strikes
- Chipotle marketing: pushing polarization to the next level
- All that glitters: the power of non-expert influence
- Triple for a dozen: the rise and dominance of advocacy
- Technical difficulties: grappling with the benefits and risks of GMOs
- Emotions and agriculture
- Communicating the essence of agriculture
- The importance of perception
- Turning up the volume on science
- Working with, not against: the power of a diversity of perspectives
- Settling into common ground: the future of food and agriculture.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781138650602
- 1138650609
- 9781138650619
- 1138650617
- OCLC:
- 961202793
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