Grow : how ideals power growth and profit at the world's greatest companies / Jim Stengel.

Format:

Book

Author/Creator:

Stengel, Jim.

Language:

English

Subjects (All):

Management--Social aspects.

Management.

Corporate culture.

Ideals (Psychology).

Strategic planning.

Branding (Marketing).

Market share.

Physical Description:

xi, 322 pages : illustrations ; 24 cm

Edition:

First edition.

Place of Publication:

New York : Crown Business, 2011.

Summary:

Demonstrate how the fifty top-performing businesses in a range of fields have succeeded through superior customer engagement and outlines an action framework that draws on the examples of leading businesses and management guides.

Contents:

Introduction: the ultimate growth driver

Ideal: a definition

The ideal factor: great businesses have great ideals

The Stengel study of business growth

The ideal tree framework: a method to their weirdness

Must-do number 1: discover an ideal in one of five fields of fundamental human values

Discovery's endless business: satisfying curiosity

Must-do number 2: build your culture around your ideal

How pampers changed the world: how an ideal transformed a culture and a business

Must-do number 3: communicate your ideal to engage employees and customers

Must-do number 4: deliver a near-ideal customer experience

Must-do number 5: evaluate your progress and people against your ideal

Keep it going: evolve your ideal to renew competitive advantage

Conclusion: start big or start small, but start now.

Notes:

Includes bibliographical references and index.

ISBN:

9780307720351

0307720357

OCLC:

757931023