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Matchmakers : the new economics of multisided platforms / David S. Evans and Richard Schmalensee.
LIBRA HD9999.M782 E93 2016
Available from offsite location
- Format:
- Book
- Author/Creator:
- Evans, David S. (David Sparks), 1954- author.
- Schmalensee, Richard, author.
- Language:
- English
- Subjects (All):
- Multi-sided platform businesses.
- Physical Description:
- x, 260 pages : illustrations, maps ; 24 cm
- Place of Publication:
- Boston, Massachusetts : Harvard Business Review Press, [2016]
- Contents:
- Part I Economics and Technologies
- 1 Table for Four at Eight 7
- 2 The "Grab All the Eyeballs" Fallacy 21
- 3 Turbocharging 39
- Part II Building, Igniting, and Operating Matchmakers
- 4 Friction Fighters 55
- 5 Ignite or Fizzle 69
- 6 Long Haul 85
- 7 Beyond the Castle Walls 101
- 8 Interior Design 121
- 9 Fakesters and Fraudsters 135
- 10 Fizzle or Sizzle 149
- Part III Creation, Destruction, and Transformation
- 11 Moving Money 167
- 12 Gone Missing 183
- 13 Slower and Faster Than You Think 197.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781633691728
- 1633691721
- OCLC:
- 934705618
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