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A study of the potential effectiveness and relative cost efficiency of the advertising lineage in three Philadelphia daily newspapers with special emphasis on the Daily Pennsylvanian and the market it serves.
LIBRA HF6107 F813
Available from offsite location
LIBRA 378.748 POA1968.118
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Fuller, George Stoney.
- Language:
- English
- Subjects (All):
- Marketing--Penn theses.
- Penn theses--Marketing.
- Local Subjects:
- Marketing--Penn theses.
- Penn theses--Marketing.
- Physical Description:
- iii, 98 numbered l. : tables. ; 29 cm
- Production:
- [Philadelphia], 1968.
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968.
- Bibliography: l. 112.
- OCLC:
- 244978963
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