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Early efforts at reform in the advertising industry.
LIBRA HF5813.U6 S72
Available from offsite location
LIBRA 378.748 POA1967.32
Available from offsite location
- Format:
- Book
- Manuscript
- Thesis/Dissertation
- Author/Creator:
- Stewart, Charles Vuille.
- Language:
- English
- Subjects (All):
- Penn theses--Marketing.
- Marketing--Penn theses.
- Local Subjects:
- Penn theses--Marketing.
- Marketing--Penn theses.
- Physical Description:
- iii, 84 numbered l. ; 29 cm
- Place of Publication:
- [Philadelphia], 1966 [that is, 1967].
- Notes:
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1967.
- Includes bibliography.
- OCLC:
- 244978614
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