The power of fifty bits : the new science of turning good intentions into positive results / Bob Nease, PhD.

Format:

Book

Author/Creator:

Nease, Bob, author.

Language:

English

Subjects (All):

Employee motivation.

Motivation (Psychology).

Goal (Psychology).

Success--Psychological aspects.

Success.

Psychology, Industrial.

Psychology, Applied.

Physical Description:

xxv, 189 pages : illustrations ; 24 cm

Edition:

First edition.

Other Title:

Power of 50 bits

Place of Publication:

New York, NY : Harper Business, An Imprint of HarperCollins Publishers, [2016]

Summary:

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting against our own interests & what we truly want. As the former Chief Scientist of Express Scripts, a Fortune 25 healthcare company dedicated to making the use of prescription medications safer and more affordable, Bob Nease is an expert on applying behavioral sciences to health care. Now, he applies his knowledge to the wider world, providing important practical solutions marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them, and get the positive results they want.

Contents:

Foreword / Daniel Gilbert

Wired for inattention and inertia

Behavioral shortcuts

Require choice

Lock in good intentions

Let it ride

Get in the flow

Reframe the choices

Piggyback it

Simplify wisely

Forging a new science for better behavior.

Notes:

Includes bibliographical references (pages 163-177) and index.

ISBN:

0062407457

9780062407450

OCLC:

908262436