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Marketing strategies in the commercial bank credit card field / H. Lee Mathews and John W. Slocum Jr.
- Format:
- Book
- Author/Creator:
- Mathews, H. Lee.
- Series:
- Bank PRMA research publication.
- Language:
- English
- Subjects (All):
- Credit cards.
- Bank marketing.
- Physical Description:
- 83 pages.
- Place of Publication:
- [New York] : Bank Public Relations and Marketing Association, 1968.
- Notes:
- Bibliographical footnotes.
- OCLC:
- 301960
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