The Alibaba way : unleashing grassroots entrepreneurship to build the world's most innovative Internet company / Ying Lowrey ; translated by Martha Avery.

Format:

• Book

Author/Creator:

• Lowrey, Ying, author.

Contributor:

• Avery, Martha, 1951- translator.

Series:

• The global business thought leader series
• [The global business thought leader series]

Language:

• Chinese
• English

Subjects (All):

• Alibaba (Firm)--History.
• Alibaba (Firm).
• New business enterprises--China--Management.
• Small business--China--Management.
• Small business.
• New business enterprises.
• Management.
• History.
• China.
• Success in business.
• New business enterprises--Management.
• Small business--Management.

Genre:

• History.

Physical Description:

xxiv, 321 pages : illustrations ; 24 cm.

Place of Publication:

New York : McGraw-Hill Education, [2016]

Summary:

"The ultimate e-commerce success story - a powerful new growth model for small business start-ups and grassroots entrepreneurs. One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese - not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs"-- Provided by publisher.

Contents:

• The Alibaba way
• Alibaba's efficiency and the Alibaba ecosystem / Chen Liang
• The Taobao platform : teaching people how to fish / Fang Ruonai
• Clustering innovations that started with 1688.com / Xiang Songlin
• Integrity capital-based microfinance / Dong Youying
• E-commerce legislation and innovations in regulatory supervision by the public / Huang Lingling
• The "routinization" of Alibaba's corporate culture innovation / Quan Tao
• Grassroots startups are the way to expand employment / Sun Xiaoyu, Xiang Songlin, and Ying Lowrey.

Notes:

• Translated from the Chinese.
• Series title from book jacket.
• Includes bibliographical references and index.

ISBN:

• 9781259585401
• 1259585409

OCLC:

912380560

Publisher Number:

40025964265