Platform revolution : how networked markets are transforming the economy and how to make them work for you / Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary.

Format:

Book

Author/Creator:

Parker, Geoffrey (Geoffrey G.), author.

Van Alstyne, Marshall, author.

Choudary, Sangeet Paul, author.

Language:

English

Subjects (All):

Internet marketing.

Strategic planning.

Physical Description:

xiii, 336 pages : illustrations ; 25 cm

Edition:

First edition.

Place of Publication:

New York : W.W. Norton & Company, 2016.

Summary:

An inside look at the transformative potential of the platform business model shares comprehensive explanations of how platforms use technology to match producers and consumers while unlocking hidden resources and creating new forms of value.

Contents:

Preface

Today : welcome to the platform revolution

Network effects: the power of the platform

Architecture : principles for designing a successful platform

Disruption : how platforms conquer and transform traditional industries

Launch : chicken or egg? eight ways to launch a successful platform

Monetization : capturing the value created by network effects

Openness : defining what platform users and partners can and cannot do

Governance : policies to increase value and enhance growth

Metrics : how platform managers can measure what really matters

Strategy : how platforms change competition

Policy : how platforms should (and should not) be regulated

Tomorrow : the future of the platform revolution

Acknowledgments

Glossary

Notes

Index.

Notes:

Includes bibliographical references and index.

ISBN:

9780393249132

0393249131

OCLC:

909974434